If you came looking for some political stuff, you’re in the wrong place. Alice in Wonderland had a tea party, too, you know.
If, however, you were looking for thought-provoking (and often snarky) view of the world of marketing, then welcome.
I realize that the last thing the world needs is another blog. But what’s getting passed off as new marketing ideas and good advice is often misguided and wrong. Identifying and rectifying that problem is a dark and lonely job, but dammit somebody’s got to do it.
1. Have a frank, informed, and critical discussion about the quality of Marketing in business today. If you’re looking for rah-rah cheerleading on social media, other sites will fill that hole in your life.
2. Comment on the state of financial services marketing, and the financial services industry, in general.
3. Make you smile. If you’re too serious about this stuff, you probably won’t appreciate the attempted sense of humor.
Senior analyst for Aite Group, a leading research and advisory firm. Unapologetic about being a Deadhead, and pretty messed up because I’m a DOOD (Dad Of Only Daughters)
Click here for more info about the author.
Follow me on Twitter at @rshevlin.
The following are a few past blog posts I’m hoping you’ll read if this is your first visit here: